Here is the list of the most followed Instagram profiles in World. Instagram continues to be one of the most influential platforms for creators, celebrities, and brands alike. Most Instagram celebrities and influencers growing their followers by shearing new trends, uploading entertaining content and personal stuff.
Instagram is one of the biggest social networking platforms with over 2 billion monthly active users. It’s no longer just a social media platform, but has become a means of earning money. However, a large number of followers is essential for this. Let’s take a look at the most-followed accounts on Instagram in 2025.
Most Followed Instagram accounts
Here’s a breakdown of the most-followed Instagram accounts this year.
| 694 | Social media platform |  United States | ||
| @cristiano | Cristiano Ronaldo | 664 | Footballer |  Portugal |
| @leomessi | Lionel Messi | 506 | Footballer |  Argentina |
| @selenagomez | Selena Gomez | 417 | Musician and actress | United States |
| @kyliejenner | Kylie Jenner | 392 | Media personality | United States |
| @therock | Dwayne Johnson | 392 | Actor and wrestler | United States |
| @arianagrande | Ariana Grande | 374 | Musician and actress | United States |
| @kimkardashian | Kim Kardashian | 355 | Media personality | United States |
| @beyonce | Beyoncé | 309 | Musician and actress | United States |
| @khloekardashian | Khloé Kardashian | 301 | Media personality | United States |
| @nike | Nike | 299 | Sportswear multinational | United States |
| @lilbieber | Justin Bieber | 293 | Musician |  Canada |
| @kendalljenner | Kendall Jenner | 286 | Media personality | United States |
| @taylorswift | Taylor Swift | 282 | Musician | United States |
| @natgeo | National Geographic | 277 | Magazine | United States |
| @virat.kohli | Virat Kohli | 273 | Cricketer |  India |
| @jlo | Jennifer Lopez | 247 | Musician and actress | United States |
| @neymarjr | Neymar | 231 | Footballer |  Brazil |
| @nickiminaj | Nicki Minaj | 224 | Musician |  Trinidad and Tobago |
| @kourtneykardash | Kourtney Kardashian | 217 | Media personality | United States |
Cristiano Ronaldo
Cristiano Ronaldo is the global football icon and popular person on Instagram. His account is about football, family, and big brand endorsements. Ronaldo works with big brands like Nike, signed a $1 billion lifetime deal. The global football star is also the highest-paid athlete in the world.
Lionel Messi
Another football legend, Lionel Messi, is the second most followed Instagram account. He was born in Argentina and plays for the Argentina National Team. His Instagram is all about behind-the-scenes content and matchday photos.
Selena Gomez
Singer and actress Selena Gomez is the most-followed woman on Instagram. She started her career as a child actress and the first woman to pass 400 million on Instagram. Selena Gomez is popular for her work in music, dancing, live performances.
Kylie Jenner
Kylie Kristen Jenner is an American media personality and businesswoman. She love posting about fashion tips, product releases of Kylie Cosmetics and life updates. It made her one of the most popular reality TV stars worldwide.
Dwayne Johnson
Dwayne Johnson (AKA The Rock) is one of the most followed person on Instagram. Fans love Rock’s Instagram account for his workout regimes, film promotions, and family life. Thanks to Instagram, he is one of the world’s highest-paid artists. The Rock has an estimated net worth of $800 million.
These stars known how to utilizing social media effectively to increase their followers, attract sponsors and engage with businesses. Currently, Cristiano Ronaldo is the most followed person on Instagram in 2025, with over 663 million followers.
Who is your favorite influencer from the list? Share your thoughts in the comments!