Instagram is a leading social media platform with over 1.4 billion active users. It has evolved significantly over the years and has now become a source of income.
Instagram is a global marketplace where major stars are earning money through posts. Some stars charge more for a single post than most people earn in a year. Let’s take a look at our favorite celebrities and find out how much they earn from social media.
Celebrities Who Make More from Instagram Than Most Do in a Year
Influencer marketing has become a new trend. Major companies spend lakhs of rupees to promote their products with celebrities and influencers. But do you know how much celebrities charge for a single post? Let’s find out:
| Celebrity | Estimated Price per Post ($) | Net Worth (2025) | Top Brand Partners |
| Cristiano Ronaldo | $3,234,000 | $600 million+ | Nike, Clear, Binance, Therabody |
| Lionel Messi | $2,597,000 | $580 million+ | Adidas, Pepsi, Lays, Gatorade |
| Selena Gomez | $2,558,000 | $95 million+ | Rare Beauty, Puma, Coach, Serendipity |
| Kylie Jenner | $2,386,000 | $710 million+ | Kylie Cosmetics, Adidas, Fashion Nova |
| Dwayne Johnson | $2,326,000 | $820 million+ | ZOA Energy, Under Armour, Teremana Tequila |
| Ariana Grande | $2,264,000 | $240 million+ | Ulta, Reebok, Givenchy |
| Kim Kardashian | $2,176,000 | $1.7 billion+ | Skims, Dolce & Gabbana, Beats |
| Beyoncé | $2,080,000 | $540 million+ | Tiffany & Co., Adidas (Ivy Park), Pepsi |
| Khloé Kardashian | $1,866,000 | $75 million+ | Good American, Dose & Co., Fabletics |
| Kendall Jenner | $1,758,000 | $80 million+ | Estée Lauder, Calvin Klein, Alo Yoga |
| Justin Bieber | $1,763,000 | $320 million+ | Drew House, Balenciaga, Proactiv |
| Taylor Swift | $1,611,000 | $1.1 billion+ | Capital One, Stella McCartney, Diet Coke |
| Jennifer Lopez | $1,497,000 | $430 million+ | Coach, JLo Beauty, Intimissimi |
| Virat Kohli | $1,384,000 | $125 million+ | Puma, MRF, Himalaya, Audi |
| Nicki Minaj | $1,344,000 | $150 million+ | Fendi, MaximBet, MAC Cosmetics |
| Kourtney Kardashian | $1,343,000 | $80 million+ | Lemme, Vital Proteins, Boohoo |
| Miley Cyrus | $1,276,000 | $170 million+ | Gucci, Converse, Dolce & Gabbana |
| Katy Perry | $1,220,000 | $400 million+ | COVERGIRL, H&M, Proactiv |
| Neymar Jr. | $1,141,000 | $250 million+ | Puma, Red Bull, Diesel Fragrances |
| Kevin Hart | $1,071,000 | $470 million+ | Fabletics Men, Chase, DraftKings |
Chritiano Ronaldo
- Estimated price per post: $3,234,000
- Followers: 658 million
Cristiano Ronaldo is one of the highest-earning celebrities per post on Instagram. The Portuguese footballer has also proven himself to be a force to reckon with through his social media presence. Cristiano is considered one of the most expensive footballers in the world. With a worldwide following, he is one of the most trusted names for brands.
Lionel Messi
- Estimated price per post: $2,597,000
- Followers: 505 million
This Argentine footballer needs no introduction. He is known for his exceptional performances in the world of football. Messi is one of the highest-paid athletes, given his Instagram following. He charges millions of dollars to promote a brand post. Brands like Adidas, Pepsi, and Gatorade pay hefty sums for a spot on his feed.
Selena Gomez
- Estimated price per post: $2,558,000
- Followers: 430+ million
Selena Gomez is a successful actress, singer, and producer. She has more than 430 million followers on Instagram, which makes her one of the Highest-Paid Celebrities On Instagram. Brands trust her to promote music, products, and social causes. She’s one of the highest-paid celebrities on Instagram per post.
Kylie Jenner
- Estimated price per post: $2,386,000
- Followers: 400+ million
Kylie Jenner is one of the most dominant influencers in the world. The founder of Kylie Cosmetics and beauty queen has built a massive empire through social media. Kylie shares everything from personal life updates to fashion shoots and brand promotions on her Instagram feed. Major brands see her as a celebrity with millions of followers.
Ariana Grande
- Estimated price per post: $2,264,000
- Followers: 380+ million
Ariana Grande is one of the most followed pop stars in the world. She won miltiple awards including grammy and more reputated awards. Her Instagram feed mixes elegant fashion shoots, music promos, and intimate personal moments. It charges millions of dollars to publish a post.
Kim Kardashian
- Estimated price per post: $2,176,000
- Followers: 370+ million
Kim Kardashian has built her empire through her strong social media presence. Currently, she earns millions through her Instagram posts promoting luxury fashion and brands. Brands pay a lot to appear on her social feeds. Kim is ranked among the highest-earning celebrities per post on Instagram.
Kendall Jenner
- Estimated price per post: $1,758,000
- Followers: 295+ million
Kendall Jenner is considered one of the world’s top models. She’s walked for top fashion houses like Chanel, Versace, and Balmain, and regularly graces Vogue covers. Her social media presence and style generate substantial brand impact. She also worked with global labels like Calvin Klein, Estee Lauder, and Alo Yoga.
Taylor Swift
- Estimated Price per Post: $1,611,000
- Followers: 290 million
Taylor Swift is one of the most successful artists and highest paid singer in the world. She has a strong and loyal following on Instagram, making her the highest-paid celebrity per post. She charges lakhs of rupees from brands to publish a post.
The highest-earning celebrities per Instagram post in 2025 prove that social media can be a great way to earn millions. These celebrities use their popularity to promote products to their fans.